Caroline Gibson - Freelance copywriter/content writer
Showcase
Here are some examples of my work. You might also like to see the creative awards I’ve won.
Barrelfield Media
Caroline has worked with us to create a tone of voice for our new corporate identity Barrelfield Media. She has created copy we use for our on and offline marketing materials and has also worked with us to create a suite of adverts for our property portal - MoveTo.co.uk.
Caroline’s ability to provide us with a varied range of alternatives for tone of voice was very impressive, as was the consistency she achieved throughout all the written copy. Her work on the MoveTo.co.uk campaigns was very creative, and really helped us to lift the brand to the next level.
Dominic Pope, Marketing Manager
BT
BT required an intranet site for sales people as part of their Digital Networked Economy zone, through digital agency Rufus Leonard. This involved devising a template and rewriting the content to make their selling propositions simpler and more compelling.
Your work was fab! Thank you so much for being so diligent and accurate.
Marianne Hope, Account Director, Rufus Leonard
Charles Tyrwhitt
We worked closely with Caroline for a year, up until appointing a full-service agency. She has written copy for our brochures, website and e-letters, to tight deadlines and with frequent last-minute requests. Although working off-site, she has been a very important member of the team.
Caroline understands the demands of the retail industry perfectly, and has captured the tone of voice of our brand in a distinctive and engaging way. She always delivered and her approach was as enthusiastic at the end as at the beginning.I have no hesitation in thoroughly recommending her.
Nick Wheeler, CEO and founder of Charles Tyrwhitt
Conference Genie
A big thank you, Caroline, from everyone at Conference Genie for your work on the new website. Your role in defining the tone and style of the site, along with presenting our products in a clear and simple manner has been a key factor in the new site’s success. I am looking forward to working with you again in the future.
Jon Appleton, Managing Director
Direct Bikes
Direct Bikes have used Caroline on several occasions for our website copy. She always delivers high quality content within tight deadlines. It is always a pleasure to work with Caroline and we would highly recommend her services.
Thomas Harris, Managing Director
Hepburn Collection
Caroline came highly recommended to us so, when we were ready to re-design our website, Caroline was our first choice.....we were not disappointed. After just one meeting she understood exactly the concept of our company and put it into words perfectly. Merci beaucoup Caroline!
Severin Hubert and Roz Edwards
Infinity SDC Ltd
Many thanks for all of your hard work and I really appreciate you burning the midnight oil to get this completed on time.
Chris Baldry, Head of Product Management
Kate Starkey Couture
Thank you so much for nailing my website copy, you really did an excellent job… The website’s had rave reviews – and I’m glad to say business is starting to move!
Kate Starkey, Couturier
Louise Selby
There is only so much one can say about a wedding dress but Caroline came up with fresh and original captions for my designs which enhanced their appeal and helped to create an identity to my label. Caroline offered three versions for the main text for my website and I found myself picking the most unusual one rather than the safer options. The end result is original and very glamorous which was exactly what I was looking for.
Caroline was exciting and professional to work with, and the website has been very favourably received by the bridal industry and my clients.
Louise Selby, Wedding Dress Designer
Number One The Parade
Developed copy style and content for this upmarket development of apartments on the Isle of Wight. This involved research into the area and local events.
Retail Choice
We have been working with Caroline for a number of months now and have always found her work to be of the highest quality. She has a good understanding of what we are trying to achieve and this is clearly reflected in the copy she produces for us. She is extremely approachable and is always happy to discuss briefs in depth, offering useful insights and suggestions to help us achieve our goals. We would recommend her work to anyone looking for a professional and friendly copywriter.
Amanda Hobson, Marketing Manager
Tomorrow's People
We worked with Caroline over a period of about 6 months when she was commissioned to build the copy for our website. We found her to be responsive and efficient throughout and very proactive in terms of developing copy themes.
Abi Levitt, Marketing & Communications Director
THS Partners
Taube Hodson Stonex is an independent fund management partnership in St James’ London, investing in global equities. Had been established for 10 years, but without a website. I wrote this in line with their new brand identity and interviewed the COO and partners.
Unicorn School
Standard of Excellence award, Web Marketing Association
Wow! What a transformation from a static to a dynamic website. I love it. Best wishes and thank you for all your hard work this term; it’s been invaluable.
Mrs Linehan, Headmistress
Workology
Workology is an innovative online community of professionals, organisations and businesses who create work opportunities for each other. Developed copy style, page namings, content and advised on navigation for this beta site.
WSM
Developed tone of voice and copy style for this Wimbledon accountancy firm. Interviewed partners and all staff members for quotes to provide a more intimate style on the ‘People’ pages.