Here are some examples of my work. You might also like to see the creative awards I’ve won.
Caroline’s copy has helped to position and launch our Amazonas Sandals brand in the UK. She was very in-tune with the briefing and how we wanted to communicate with our customers. Her creative ideas and advice on SEO and website structure, together with her fantastic copy, gave our e-commerce website a unique personality. Not only was the copy spot on, bold and exciting, Caroline also made sure that the keyword density was perfect and that the deadlines and our expectations were met.
Moema Pimentel, Managing Director
Within a week, a new layout and linking system had been devised, also straplines and an identity for my business. It was like a light in the dark, Caroline held my hand and eased any fears and has constantly been a great source on inspiration for my small home massage therapy company.
Sarah Elcome, Owner
BT required an intranet site for sales people as part of their Digital Networked Economy zone, through digital agency Rufus Leonard. This involved devising a template and rewriting the content to make their selling propositions simpler and more compelling.
Your work was fab! Thank you so much for being so diligent and accurate.
Marianne Hope, Account Director, Rufus Leonard
A detailed project requiring brand strategy, information architecture, verbal identity, site redesign and project management for an investment trust company with a unique British family heritage.
We worked closely with Caroline for a year, up until appointing a full-service agency. She has written copy for our brochures, website and e-letters, to tight deadlines and with frequent last-minute requests. Although working off-site, she has been a very important member of the team.
Caroline understands the demands of the retail industry perfectly, and has captured the tone of voice of our brand in a distinctive and engaging way. She always delivered and her approach was as enthusiastic at the end as at the beginning.I have no hesitation in thoroughly recommending her.
Nick Wheeler, CEO and founder of Charles Tyrwhitt
A big thank you, Caroline, from everyone at Conference Genie for your work on the new website. Your role in defining the tone and style of the site, along with presenting our products in a clear and simple manner has been a key factor in the new site’s success. I am looking forward to working with you again in the future.
Jon Appleton, Managing Director
We asked Caroline to create a unique tone of voice and content for a new Getty website: Global Assignment. As a leading brand, we demand high standards of professionalism and creativity. Caroline was fantastic to work with and had lots of ideas. She was reliable and organised, and delivered perfectly. I highly recommend her.
Daragh McDonogh, Director
In re-designing our website, Caroline's brief, as copywriter, was to find the words to explain our concept and to create a global image that would encourage traffic from both Entrepreneurs and Academics. Quite a task! Not only did she exceed by really establishing what drove more than that she gave us creativity and commitment. I have nothing but admiration for her approach, always bright and cheerful, swift responses to comments and mail and always keeping her promises. Fantastic!
David Instance, Chairman
Caroline helped us on our blurb for our website and was very professional in her approach. Her understanding and attention to detail of what it is we were trying to say was both insightful and creative. I would definitely call on her again for her services.
Victoria Mortimer, Producer
There is only so much one can say about a wedding dress but Caroline came up with fresh and original captions for my designs which enhanced their appeal and helped to create an identity to my label. Caroline offered three versions for the main text for my website and I found myself picking the most unusual one rather than the safer options. The end result is original and very glamorous which was exactly what I was looking for.
Caroline was exciting and professional to work with, and the website has been very favourably received by the bridal industry and my clients.
Louise Selby, Wedding Dress Designer
Caroline is an excellent copywriter. We started a new brand and needed a tone-of-voice to suit. She grasped our ideas and crafted a verbal identity that perfectly portrayed our values. I highly recommend Caroline's services especially as, being in Mauritius, we needed someone with whom we could build a good working relationship long-distance!
Herman Suhirman, Marketing Director
Caroline was highly creative and also extremely efficient and helpful when we looked to launch our business. She took time to understand our needs and came up with lots of invaluable advice and ideas: on our name, copy style and content as well as on the structure of our website and in helping us define our USPs. I would thoroughly recommend her to anyone looking for help with web content, as well as strategy insight and expertise.
Chris Xavier, Natura Skin Clinic
Caroline's advice on the structure and design of our new site, together with her help on SEO, was invaluable. She created and developed the content into a slick and professional website. Caroline was insightful, expert and knowledgeable and I would not hesitate in recommending her to any business.
Terry Jones, MD
Thank you for all your help, both Draftfcb and the client are very impressed with your copy. I’m sure we will need you again in the future.
Emily Pigott, Draftfcb
Caroline’s speed and professionalism is much appreciated
Jeremy Lauret, Marketing Officer, TD Direct Investing International
Best in Class, Interactive Media Awards
Standard of Excellence award, Web Marketing Association
Caroline, you produced a superb website for us the last time around and I didn’t think it could be bettered but you have succeeded and it’s a wonderful make-over! It’s perfect and you have encapsulated the ethos of the school brilliantly. If I was still a parent of a young child, I’d want to sign up immediately. Thank you!
Mrs R Linehan, Headmistress
Finessed brand strategy and created strapline, namings, tone of voice and content for this online wine retailer with a strong point of difference that required clear explanation.
We hope to be able to work on future projects together at some point in the future.
Santiago Navarro, Chief Executive