Caroline Gibson - Freelance copywriter/content writer
Showcase
Here are some examples of my work. You might also like to see the creative awards I’ve won.
Barclays Bank
Caroline worked on Barclays Bank over a period of five years, on financial products including mortgages, savings, loans and pensions. She provided creative and insightful through-the-line campaigns to high standards. Caroline is an excellent writer and uniquely capable of writing long copy for a product brochure as well as short, snappy lines for posters and well-crafted executions for cinema commercials. She is reliable, intelligent, and has a solid understanding of how brands work.
Jo Garvin, ex-Marketing Department, Barclays Bank
Elefriends
Best Public Service Poster,
New York International Advertising Awards
Esporta
Created advertising and DM campaign and produced mood tape for staff to aid understanding of Esporta’s rebranding. Resulted in a significant uptake in membership and new clubs planned. Plus, Esporta was awarded ‘Club Retail Brand of the Year’.
Hitachi
Hitachi hosted an informative and interactive technology show in London and Paris – ‘Inspire Life’. This interactive walk-through experience showcased different elements of Hitachi's business and showed off a number of innovations in the pipeline. Wrote the exhibition panels and displays.
MoveTo
Caroline’s ability to provide us with a varied range of alternatives for tone of voice was very impressive, as was the consistency she achieved throughout all the written copy. Her work on the MoveTo.co.uk campaigns was very creative, and really helped us to lift the brand to the next level.
Dominic Pope, Marketing Manager
