Domarn Group

Following a rebranding, this London design and creative services company wanted to create a distinct feel for their new website and brochure, using a strong copy style and tone of voice.

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Louise Selby

There is only so much one can say about a wedding dress but Caroline came up with fresh and original captions for my designs which enhanced their appeal and helped to create an identity to my label. Caroline offered three versions for the main text for my website and I found myself picking the most unusual one rather than the safer options.  The end result is original and very glamorous which was exactly what I was looking for.

Caroline was exciting and professional to work with, and the website has been very favourably received by the bridal industry and my clients.

Louise Selby, Wedding Dress Designer

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Mica

The mark of a good copywriter is someone who can absorb a brief quickly and identify the tone and key facts before delivering lucid, informed copy that will engage. Caroline is the true embodiment of this, which is reflected in her ability to give you at least 2-3 possible routes to market, within budget and on time. It is no surprise that her talents have received so many awards within the industry.

Danny Quinlan, Creative Director, DKA

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MoveTo

Caroline’s ability to provide us with a varied range of alternatives for tone of voice was very impressive, as was the consistency she achieved throughout all the written copy. Her work on the MoveTo.co.uk campaigns was very creative, and really helped us to lift the brand to the next level.

Dominic Pope, Marketing Manager

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O2

Developed a new tone of voice for O2, working with Lambie Nairn. O2 wanted one tone of voice that could adopt different styles depending on the target audience and channel of communication. Also wrote best practice examples for each target group.

Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of voice, adding real value with rich narrative, to all the brands we have worked on together, such as a year-long project on O2. So talented that I would prefer no one else knew about her. Especially our competitors. Please forget you’ve read any of this.

Gary Holt, Founder of SomeOne, Former Executive Director Lambie-Nairn

QinetiQ

QinetiQ decided to translate its scientific brilliance into commercial value. Its new site needed to demonstrate the business benefits of technologies and present complex information in a straightforward manner. It had to be written for an audience of clients and potential clients and partners. Worked in conjunction with Rufus Leonard.

I have worked with Caroline for over five years on a number of branding projects.  She would be the first writer I would contact to work on new projects. She is quick, efficient, reliable and always delivers good dynamic copy. She understands the needs of the client - as well as deadlines!

Melissa Davis, brand consultant and former head of content, Rufus Leonard, Author of 'More than a Name: An introduction to branding'.

Standard Life

Developed a tone of voice and copy style for Standard Life and rewrote all items (product brochure, application forms, letters etc) across an entire customer literature journey when at Wolff Olins. Also developed copy guidelines for their staff.  Standard Life was awarded a Crystal Mark as a result.

UK Passport Service

Worked on this project closely together with client’s branding agency, Rufus Leonard. In line with speeding up the processing of passports, the UK Passport Office required a new intranet as an internal information tool and also a resource for their numerous documents. Developed copy style, best practice guidelines and a style guide for staff. Also conducted writing workshop for key personnel.

Workology

Workology is an innovative online community of professionals, organisations and businesses who create work opportunities for each other. Developed copy style, page namings, content and advised on navigation for this beta site.

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EyeKew

Our name (as an independent optician’s in Kew) is clever, witty and very memorable. It’s regularly commented upon by clients as an excellent choice of name and used in all our branding! Great work, Caroline!

Alfred Simon, owner

Orange

Was part of the naming team at Wolff Olins that came up with ‘Orange’.

West

West is an international brand of cigarettes; the main market being Russia. Worked on brand positioning for a new filter and developed names for it.