Edit web copy direct on a client’s website
Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in a Word doc or providing a new copy style for a website rewrite is all very well, but ….
Instead, why not show a client exactly how your rewritten, revamped and revitalised web content can look on their actual web page.
Credit: Music by Conrad Barrington
A very simple, very free web copywriting trick
In this video ‘How to rewrite a website in real time (well, almost)’, I use a simple trick to make changes directly to a company’s website content and show my copywriting recommendations instead.
The changes aren’t permanent; they’re just a copy demonstration which only appear on my screen. As soon as I refresh the page, the rewritten web copy disappears.
You don’t need to be a coding whizz kid to use this and edit web copy. (Oh and by the way, this trick doesn’t work on images.) Just do this:
- Paste into a Word doc
- Now select this line on your Word doc and copy again
- Drag the text into your bookmarks bar – a symbol will appear (and rename however you want e.g. ‘Web Editor’
Ta dah! All done! (However, it is a little temperamental – try it out in Safari. If that doesn’t work, have a go in Chrome.)
There are other ways to get this trick, such as using the Inspector option (on a Mac, you need to enable Development Tools).
Why show copy styles in the first place?
As a branding and creative copywriter, I always believe in giving my clients choice. You wouldn’t expect to see one logo from a graphic designer, after all. So why only offer up one option when it’s so important to get a new tone of voice nailed?
A client may declare they want copy that’s ‘dynamic and inspiring’. Yet their idea of ‘dynamic and inspiring’ could be very different to mine. So I like to offer a safe copy style option, a route that pushes things a little further and a somewhat-left-of-field offering.
Of course, any copy style needs to be based on a firm foundation. And to fit the brand.
And the best way to achieve that? Start with an agreed client brief. (Feel free to download my creative briefing template.)
I hope you enjoy discovering how to edit web copy. After all, just think of the possibilities for April 1st.
Written by Caroline Gibson, freelance copywriter and web editor – either in a browser or on a piece of paper.
E: firstname.lastname@example.org T: +44 7957 567766