Email marketing is quick, affordable and as controlled as an eagle following its prey. But having to do it yourself takes time. Lots of time. You need ideas too. Lots of them. (Just how many different ways can you say ‘Sale now on’?)
There’s no need to get snowed under or stuck in a rut where you can hire an experienced email & eNewsletter copywriter to do it all for you instead – or run an email training workshop for your company. (With endless alternatives for ‘Sale now on’!)
Top tips for email campaigns and enewsletter copy
Have a killer subject line: What makes you want to open an email? What lures you to click on that link? Did you know that 35% of people open an email based purely on the subject line? An unmissable email header that’s head and shoulders above all others in an inbox is essential. The great thing about sales emails is you can split test to try out different versions and see what works hardest.
Customise welcome emails: If someone has just subscribed, they deserve a warm virtual hug in the shape of a lovely welcome email. While you’re at it, why not include a special offer in your sales email to thank them for joining? Such as ‘£10 off your next purchase’?
Send ecoupons: While we’re on the subject, these are a brilliant way to show loyal customers how much you love them or to gel new relationships. Include a discount offer with your next email campaign. Then sit back and see those click thrus rocket.
Segment email marketing lists: In email marketing, one size absolutely does not fit all. Segment your email campaigns based on demographic information, keywords, database fields, interest groups, time of subscription, etc.
Send out invitations: You’ve got an event, fundraiser or webinar? Wow that’s fantastic news, so spread the word! Your sales email should build excitement and draw crowds. You can check who opened your emails. You can then send follow-up emails to those who didn’t to give them a gentle nudge.
Stay in touch: With email writing, you need to keep up a regular dialogue. Send customers and clients regular newsletters about new products or seasonal promotions or events.
Easy. Effortless. Email writing
I’ve written regular email campaigns for Charles Tyrwhitt and weekly e-newsletters for Anatomic Shoes and Philip Morris International (IQOS). If you’d like to chat about retaining my services as an email & eNewsletter copywriter or in any way as a freelance copywriter, get in touch.
In-house email training
I’ve helped clients such as at Saïd Business School, University of Oxford understand how to write emails that get opened, read and clicked. If you’d like me to run an email workshop in-house for your business, drop me an email or call 07957 567766.
Don’t forget Christmas – a perfect time to send an email that’s clever or witty or quirky and always on brand. I email my clients a Caroline Christmas special every year! Jingle bells, jingle bells….