Is tone of voice the same as copy style and verbal identity?

Pretty much. Whatever you want to call it, you need the services of a good tone of voice copywriter.

A strong brand must have more than a unique logo, clever colours and distinctive typography to make it immediately recognisable. It also needs a unique ‘voice’ cleverly crafted by a tone of voice copywriter i.e., the way in which the copy is written and expresses the brand’s values.

For example, put your hand over the logo on an Innocent ad. You can tell a mile away that the brand is Innocent, can’t you?

What we say and how we say it speaks volumes

Do you want your brand to be seen as dynamic? Or witty? Or friendly? Or what????

Hang on a minute though. It’s not as simple as that. My definition of ‘dynamic’ could be very different to yours.

As a tone of voice copywriter, I may give my clients a choice of two to three copy styles right at the start. You’re under no pressure to appoint me following on from this exercise. It’s a perfect way to see if you like working with me. And me with you. Which I’m sure I will.

Need a tone of voice that’s bang on brand?

Whether you want your tone of voice to shout, whisper or seduce, I offer stacks of branding experience and would be delighted to help.

I can then apply the chosen tone of voice and copy style to your required medium. If you also want help with website content writing or brochure writing or need a freelance copywriter for a press ad campaign, just let me know. I’ll make your copy readable, enjoyable, jargon free, waffle free and make sure every word hits the mark.

Drop me a line or call +44 (0) 7957 567766.

P.S.

I’ve created a tone of voice and copy style for clients such as O2 and Pagerie. You can also see examples in my showcase of creative work.

P.P.S

Here’s what clients have said:

“Intelligent, expert, detailed, accurate. For someone that specialises in words – there are an awful lot of them you could use to describe the expertise she has brought to our agency, and on behalf of our clients. Caroline Gibson understands the power of language and tone of voice, adding real value with rich narrative to all the brands we have worked on together.”

Gary Holt, Founder and Executive Strategic & Creative Director at SomeOne™

“Caroline Gibson is very professional and thorough in her work. My team and I enjoyed working closely with her as everything she touched, was beautifully written. She was able to precisely capture what we wanted — our exact brand voice. This is not easy to do at all and she perfectly achieved it! She is incredibly talented.”

Mandy Madden Kelly, Founder & CEO, Pagerie

“Caroline Gibson is an excellent copywriter. We started a new brand and needed a tone-of-voice to suit. She grasped our ideas and crafted a verbal identity that perfectly portrayed our values. I highly recommend Caroline’s services especially as, being in Mauritius, we needed someone with whom we could build a good working relationship long-distance!”

Herman Suhirman, Marketing Drector, Mighty Rice