Why use a copywriter to write your website?

Once upon a time, not too long ago, clients would pour money into having a lovely website designed. And they’d bypass the need for an experienced website copywriter and write the web content themselves (or today, use AI and end up with a bland result).

So it’s such a relief that many clients still value the importance of fresh-as-a-daisy web content that’s 100% quality and 100% unique.

However … writing website copy isn’t just about getting a bunch of lovely words down.

‘Are you a website copywriter who can write optimised web content to rank my website at the top of Google?’

Is this a burning question for you? I’ll eat my hat if it isn’t.

Getting your website on the first page of Google – even better to the top of Google search – involves several cunning tricks. It’s partly about weaving in key words for SEO seamlessly and elegantly, without looking like a shopping list – and understanding the importance of writing optimised copy for bots as well as for humans (in other words, GEO and AEO). It’s partly about optimising your H1 and H2 headers. It’s partly down to well crafted meta tags and page descriptors.

I’ve managed it and so can you, as one of my clients. So if you’d like to discover what else you need to do to improve that Google ranking, drop me a line.

How can a freelance website copywriter help stop people in their tracks?

Most people look at a web page for around 10 seconds and then they’re off. So how can you get great web content to grab them?

It’s about thinking how info needs to be communicated horizontally and vertically.

It’s about understanding the user experience (referred to as UX). How will a potential customer journey through your site? What will make them stop? What will make them buy?

If you can achieve all this, those oh-so-casual visitors should be converted into serious customers. Hook, line and sinker.

Still wondering if you should use a professional website copywriter?

Are you starting a new business and need help with your site map as well as your web content? Are you rebranding and need web copy that’s more in line with your fabulous new identity (if so, do you need recommendations for an organised, on the ball  web designer)?

I’d begin by gaining a detailed understanding of your business, your aims, your brand values, your ethos, your target audience – and your competitors. I’ll also ask you what other website designs or website copy you like, not necessarily within your market sector. You may find my client brief template helpful to fill in.

I may then write a paragraph and heading in two to three different copy styles to give you copy options to mull over.

If your website content needs writing from scratch, I’d prepare a copy platform. This itemises what each page should cover.

Sounds straightforward? Working with me, it really is.

(It’s so nice to see my own website mentioned on Authory as a benchmark for when shaping your online presence and an example of a ‘kick-ass website’!)

Want to know more about my award-winning, highly optimised web content writing services? Just get in touch. As Authory says after listing the clients I’ve worked with, ‘If you hire her, you are in good company.’

P.S.

Take a look at my showcase to see some of the websites I’ve worked on and helped optimise for big clients (Barclays Bank) and small clients with business-like budgets aiming to be big (Romi Matcha).

P.P.S

Here’s what clients have said:

“Caroline Gibson has worked as part of our extended marketing team launching our new website. She has reworked different sectors helping us with the site map and essentially to optimise SEO with her excellent copy. We’ve reached number 1 consistently with our core keywords following Caroline’s rewrite which was our main KPI for the launch. Her insight, professionalism and patience is second to none. We continue to be grateful we have her in the team.”

Marie Welch, Marketing Director at Filmbankmedia (Warner Bros Discovery)

“I approached Caroline Gibson to help with the content writing of our new website. I needed an experienced freelance copywriter who could showcase the innovation we were bringing to market yet also turn biotech language and the benefits of P.Happi into copy that was easy for our target audience to understand and relate to, with a copy style that was positive and fun. Caroline was responsive, organised and added value through many helpful suggestions about the website structure and messaging hierarchy. I highly recommend! :)”

Dr Chiara Board, Founder & CEO, PHappi

“Efficient, organised and thorough. Right from the start Caroline Gibson was extremely professional with great attention to detail. She had no problem at all adapting her creative writing skills for the aesthetics content of the new Cosmetic Skin Clinic website.”

Dr Tracey Mountford, Founder & Medical Director, The Cosmetic Skin Clinic