Looking for a magnetic website? A Twitter-crazy ad campaign? A can’t-put-down brochure? A tone of voice with tingle?

I’ve been a freelance copywriter for over 20 years, with clients ranging from international brands to small businesses looking to become big businesses.

Before then, I worked for some of London’s leading ad, branding and design agencies. I’m also lucky enough to have won awards in every discipline.

Advertising: GGK, O&M, M&C Saatchi, Partners BDDH, RKCR Y&R, Saatchi & Saatchi
Branding, Design, Digital: AKQA, Bandstand, Bloom, Egelnick + Webb, I-AM, Lambie Nairn, Landor, Rufus Leonard, SomeOne, Wolff Olins, Ziggurat.

Whatever sector you’re in, I’ve probably worked on it. For instance, right now I can chat to you about how VU.CITY uses AI to help architects and developers map out a city’s future, why there’s no need for sanding or a primer with Rust-Oleum chalky finish paints, how Pagerie in LA identified a gap in the market for the most divine pet accessories, and about the magazine I launched for London Hilton on Park Lane: The Journal.

View the wide variety of clients I’ve helped and what they’ve said about me. Or read my Caroline Gibson Freelance Copywriter blog to see what I’m up to.