Who am I?

Looking for a magnetic website? A socials campaign with sizzle? A can’t-put-down brochure? A tone of voice with tingle?

I’ve been a freelance copywriter for over 25 years, with clients that range from known international brands to small businesses looking to become big businesses.

Before then, I worked for some of London’s leading ad, branding and design agencies. I’m also lucky enough to have won awards in every discipline.

Who I’ve worked with

Advertising: GGK, Hogarth, O&M, M&C Saatchi, Partners BDDH, RKCR Y&R, Saatchi & Saatchi
Branding, Design, Digital: AKQA, Bandstand, Conway+ Partners, Egelnick + Webb, I-AM, Lambie-Nairn, Landor, Rufus Leonard, SomeOne, Wolff Olins.
Brands: view the wide variety of clients I’ve helped – from start-ups to global names.

What I’ve worked on

Whatever sector you’re in, I’ve probably worked on it. For instance, right now I can chat to you about how I’m helping to market some of the incredible developments and branded residences at Diriyah, one of the Saudi giga-cities;  the advantages of HArmonyCa® from Allergan Aesthetics as a dual-effect injectable, how to avoid copy for a school website being same-old, same-old (see Francis Holland) and about crafting clever wording for Lilibet’s – an amazing fish restaurant in Mayfair.

Check out what clients have said about me. Or read my Caroline Gibson Freelance Copywriter blog to see what I’m up to.