Looking for a magnetic website? A Twitter-crazy ad campaign? A can’t-put-down brochure? A tone of voice with tingle?

I’ve been a freelance copywriter for over 20 years, with clients ranging from international brands to small businesses looking to become big businesses.

Before then, I worked for some of London’s leading ad, branding and design agencies. I’m also lucky enough to have won awards in every discipline.

Advertising: GGK, O&M, M&C Saatchi, Partners BDDH, RKCR Y&R, Saatchi & Saatchi
Branding, Design, Digital: AKQA, Bandstand, Bloom, Egelnick + Webb, I-AM, Lambie Nairn, Landor, Rufus Leonard, SomeOne, Wolff Olins, Ziggurat.

Whatever sector you’re in, I’ve probably worked on it. For instance, right now I can chat to you about how VU.CITY uses AI to help architects and developers map out a city’s future, why there’s no need for sanding or a primer with Rust-Oleum chalky finish paints, how Pagerie in LA identified a gap in the market for the most divine pet accessories, and all the wonderful plans for London Hilton on Park Lane.

View the clients I’ve helped and what they’ve said about me. Or read my Caroline Gibson Freelance Copywriter blog to see what I’m up to.